ou'll love Rouge Pur Couture The Bold Lipstick in 1971 Rouge Provocation because it combines intense, show-stopping color with a nourishing formula that keeps your lips soft and hydrated. The creamy texture glides on like a dream, giving you a rich, satin finish that feels as good as it looks. Whether you're heading to a special event or just want to feel empowered, this lipstick delivers bold beauty that lasts—all while making you feel effortlessly confident. 💋

Apply directly to clean, dry lips starting from the center and moving outward. For extra precision, use a lip liner first. One swipe gives bold color—no need to layer. Reapply as needed throughout the day for a fresh, vibrant look. 💄

YSL Rouge Pur Couture The Bold Lipstick in 1971 Rouge Provocation is packed with lip-loving ingredients like Dimethicone for a smooth glide, Hydrogenated Polyisobutene to hydrate and add shine, and Tocopherol (Vitamin E) to nourish and protect. Caprylyl Glycol helps keep your lips soft, while Synthetic Fluorphlogopite gives a subtle, light-reflecting finish. The formula also includes a hint of fragrance for that signature luxurious YSL experience.